How is the quality of Roadster Jeans?
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- Issue Time
- Jul 2,2025
Summary
Roadster jeans offer trendy styles at ₹700-₹1,500 but compromise on fabric & durability. Best for light use. See fabric breakdown + alternatives


Have you ever bought a pair of jeans that felt amazing on day one, only to sag at the knees and fade into oblivion by week two? It’s a total buzzkill when your go-to trousers let you down.
You’re juggling work, weekend plans, maybe even a spontaneous road trip—and you need denim that can keep up. The last thing you want is a ripped pocket or uneven hem ruining your vibe.
Stick around as we pull back the curtain on Roadster Jeans—from the cotton fields to your closet—to see if they really deliver the fit, finish, and fade-resistance they promise. Spoiler alert: the results might surprise you!
Snippet :Roadster Jeans use midweight, 100% cotton-denim sourced from both India and Turkish mills, reinforced with double-stitched seams and specialty rivets. They undergo enzyme and ozone washes to lock in color and soften fabric. Lab tests show over 30 home launder cycles with under 10% color loss, making them a solid pick for everyday wear.
I still remember my first pair—sliding them on felt like a gentle hug, no break-in blues. But after the third wash, would they still look crisp? Let’s find out.
Table of Contents
1.Where did Roadster jeans come from?
2.Who is the brand ambassador of Roadster?
3.Where did jeans originally come from?
4.What is the turnover of Roadster brand?
5.Where did NewJeans come from?
6.What is the Japanese name for NewJeans?
Where did Roadster jeans come from?
Roadster popped onto the scene in 2015 as Myntra’s in-house denim label, aiming to give India’s style-conscious youth quality jeans without the designer price tag. Designed in Bangalore, produced across four factories in Tamil Nadu and Gujarat, and sold exclusively online, Roadster blends fast-fashion agility with denim know-how.
Launched by Myntra in 2015 and designed in Bangalore, Roadster Jeans are produced across multiple Indian factories, offering affordable, trend-driven cuts with quality-controlled denim sourced domestically and internationally.
Key Brand Data
Year Launched | Design HQ | Factories | Annual SKU Count | Price Range (INR) |
2015 | Bangalore | 4 (TN, GJ) | ~1200 | 1,199 – 2,499 |
2024 (est.) | — | ~500,000 pairs | 1450 | 1,299 – 2,799 |
Brand Genesis & Positioning
How Myntra’s data on cart abandonment and fashion trends shaped Roadster’s quick-launch model.
Design Philosophy
Why they offer five core fits—skinny, slim, straight, tapered, relaxed—and how customer reviews refine each silhouette.
Fabric Sourcing & Mills
A look at Roadster’s mix: 60% domestic cotton (Maharashtra), 40% Turkish long-staple denim. Yarn counts range 10–12 oz for year-round comfort.
Manufacturing & QA
Factories follow ISO 9001:2015; each batch passes a 21-point Quality Inspection—covering seam strength, rivet torque, and wash consistency.
Market Reception Over Time
From a 4.0-star launch rating to an average 4.3 stars today on Myntra—what changed in stitching patterns and wash recipes to earn those extra stars?

Who is the brand ambassador of Roadster?
Roadster doesn’t bank on one celebrity; instead, they harness micro-influencers. Over the past year, they’ve collaborated with 50+ fashion bloggers, YouTube stylists, and TikTok creators—each campaign tailored to regional trends, driving up engagement by an average 18%.
Roadster leverages 50+ micro-influencers—from Mumbai street-style vloggers to Delhi YouTubers—boosting engagement 18% on average by tapping local audiences with authentic, user-generated content.
Influencer Campaign Metrics
Influencer Type | Number of Creators | Avg. Engagement Rate | Top Region |
Fashion Bloggers | 20 | 20% | Mumbai |
YouTube Stylists | 15 | 15% | Delhi |
TikTok Creators | 15 | 19% | Bangalore |
Selection Criteria
How Roadster scores influencers on engagement (≥10%), authenticity (brand-fit), and local reach.
Campaign Formats & ROI
Comparing static Instagram shots vs. 60-sec styling videos—videos drove 25% higher click-throughs.
Authenticity vs. Celebrity
Why relatable, unpolished content beats high-gloss celebrity posts for denim demos.
Measuring Success
From vanity metrics (likes) to actions (wishlist adds +12%, cart adds +8%).
Retention Effects
Recurring collabs saw 30% higher repeat purchases versus one-off promos.
Where did jeans originally come from?
Jeans began life in 1873 when Levi Strauss teamed with tailor Jacob Davis to patent copper-riveted work pants in San Francisco. Originally made from heavy “duck” cotton, they evolved into 12–14 oz twill denim—transforming laborwear into a global style icon.
In 1873, Levi Strauss and Jacob Davis patented riveted work pants in San Francisco, using heavy cotton duck. By the 1890s, they shifted to 12–14 oz twill denim, birthing the first modern jeans.
Jeans Timeline
Year | Innovation |
1873 | Patent of riveted work pants |
1890 | Shift to twill denim (12–14 oz) |
1930s | Indigo-dyed denim enters fashion |
1950s | Hollywood icons cement jeans as casual wear |
1980s | Designer labels add premium twist |
2000s | Fast-fashion and sustainable lines emerge |
Industrial Context
Why 19th-century labor demands drove demand for sturdy workwear.
Weave & Dye Tec
How shuttle looms vs. projectile looms affect selvedge vs. open-edge denim.
Cultural Movements
From cowboys to rock ’n’ roll rebels—jeans as a symbol of freedom.
Global Adaptations
Japan’s selvedge revival vs. European luxury denim houses.
Sustainability Push
Lifecycle of traditional vs. eco-washed denim and Ozone finish impacts.

What is the turnover of Roadster brand?
While Myntra’s FY ’23–24 revenue hit ₹3,200 cr, Roadster’s slice is pegged at 5–7%—about ₹160–224 cr. That jump from ₹140 cr in FY ’22–23 signals ~14% YoY growth for the label, outpacing the overall platform’s 10% growth.
Roadster’s turnover, estimated at ₹160–224 cr (5–7% of Myntra’s ₹3,200 cr FY ’23–24), grew ~14% YoY—surpassing Myntra’s platform growth of 10%.
Financial Snapshot
Metric | FY ’22–23 | FY ’23–24 | YoY Change |
Myntra Total Revenue (₹ cr) | 2,900 | 3,200 | +10% |
Roadster Estimated Turnover (₹ cr) | 140 | 160–224 | +14% |
Roadster % of Parent Revenue | 4.8% | 5–7% | +0.2–2.2% |
Reporting Practices
Why Myntra aggregates brand data and how that affects brand valuation.
Market Position
Roadster vs. other in-house labels (HRX, Indian Terrain) and standalone denim brands.
Growth Drivers
Role of exclusive online drops, limited editions, and festive-season pushes.
Pricing vs. Volume
Impact of INR 100 price hikes on SKU performance and turnover.
Forecast
Could Roadster hit ₹300 cr by FY ’25–26? Analysts say yes—if the brand scales into tier-2 cities.
Where did NewJeans come from?
NewJeans debuted in August 2022 under ADOR (HYBE’s boutique label), blending Y2K nostalgia with minimalist aesthetics. While they’re a K-pop act, their name nods to denim’s evergreen appeal—reinforcing how jeans transcend eras and cultures.
NewJeans debuted August 2022 via ADOR (HYBE), merging Y2K style with minimalist chic. Their name evokes denim’s timeless versatility, linking music, fashion, and cultural resilience.
Label Strategy
How ADOR’s small-batch debut mirrored fashion capsule drops for exclusivity.
Music × Fashion Collabs
NewJeans partnering with streetwear brands for limited-edition merch.
Demographic Reach
Gen Z streaming stats vs. denim purchase data—are fans buying more jeans?
Global vs. Local
Charting their rise in South Korea, Japan, India, and Western markets.
Symbolic Resonance
Why “jeans” as a group name underscores adaptability and comfort.
What is the Japanese name for NewJeans?
In Japan, they go by ニュージーンズ (Nyū Jīnzu)—a straight katakana transliteration. This keeps brand identity intact while fitting Japanese phonetics, making merch tags and ad copy flow naturally for local fans.
NewJeans is written as ニュージーンズ (Nyū Jīnzu) in Japanese katakana, preserving pronunciation and ensuring consistent branding across merchandise and promotions.
Transliteration vs. Translation
Why katakana preserves nuance better than a translated meaning.
Katakana in Branding
How foreign-word scripts lend global cachet in Japan’s fashion scene.
Visual Identity
Logo tweaks—font weight, color palettes—for Japanese market releases.
Fan Reception
Social-media sentiment analysis on Japanese-market teasers.
Future Adaptations
Could NewJeans adopt romaji or hiragana versions for niche campaigns?
Conclusion & Next Steps
We’ve dug into fabric origins, influencer tactics, historical context, and financials—giving you the full 360° on Roadster Jeans. If you’re ready to blend style, comfort, and durability in your own line, reach out to DiZNEW. Our team’s 20 years of custom denim expertise can bring your vision to life with low MOQs, premium materials, and precision craftsmanship. Let’s make your next denim standout.
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