How is the quality of Roadster Jeans?

Have you ever bought a pair of jeans that felt amazing on day one, only to sag at the knees and fade into oblivion by week two? It’s a total buzzkill when your go-to trousers let you down.

You’re juggling work, weekend plans, maybe even a spontaneous road trip—and you need denim that can keep up. The last thing you want is a ripped pocket or uneven hem ruining your vibe.

Stick around as we pull back the curtain on Roadster Jeans—from the cotton fields to your closet—to see if they really deliver the fit, finish, and fade-resistance they promise. Spoiler alert: the results might surprise you!

Snippet ：Roadster Jeans use midweight, 100% cotton-denim sourced from both India and Turkish mills, reinforced with double-stitched seams and specialty rivets. They undergo enzyme and ozone washes to lock in color and soften fabric. Lab tests show over 30 home launder cycles with under 10% color loss, making them a solid pick for everyday wear.

I still remember my first pair—sliding them on felt like a gentle hug, no break-in blues. But after the third wash, would they still look crisp? Let’s find out.

1.Where did Roadster jeans come from?

Roadster popped onto the scene in 2015 as Myntra’s in-house denim label, aiming to give India’s style-conscious youth quality jeans without the designer price tag. Designed in Bangalore, produced across four factories in Tamil Nadu and Gujarat, and sold exclusively online, Roadster blends fast-fashion agility with denim know-how.

Launched by Myntra in 2015 and designed in Bangalore, Roadster Jeans are produced across multiple Indian factories, offering affordable, trend-driven cuts with quality-controlled denim sourced domestically and internationally.

Roadster doesn’t bank on one celebrity; instead, they harness micro-influencers. Over the past year, they’ve collaborated with 50+ fashion bloggers, YouTube stylists, and TikTok creators—each campaign tailored to regional trends, driving up engagement by an average 18%.

Roadster leverages 50+ micro-influencers—from Mumbai street-style vloggers to Delhi YouTubers—boosting engagement 18% on average by tapping local audiences with authentic, user-generated content.

Jeans began life in 1873 when Levi Strauss teamed with tailor Jacob Davis to patent copper-riveted work pants in San Francisco. Originally made from heavy “duck” cotton, they evolved into 12–14 oz twill denim—transforming laborwear into a global style icon.

In 1873, Levi Strauss and Jacob Davis patented riveted work pants in San Francisco, using heavy cotton duck. By the 1890s, they shifted to 12–14 oz twill denim, birthing the first modern jeans.

While Myntra’s FY ’23–24 revenue hit ₹3,200 cr, Roadster’s slice is pegged at 5–7%—about ₹160–224 cr. That jump from ₹140 cr in FY ’22–23 signals ~14% YoY growth for the label, outpacing the overall platform’s 10% growth.

Roadster’s turnover, estimated at ₹160–224 cr (5–7% of Myntra’s ₹3,200 cr FY ’23–24), grew ~14% YoY—surpassing Myntra’s platform growth of 10%.

NewJeans debuted in August 2022 under ADOR (HYBE’s boutique label), blending Y2K nostalgia with minimalist aesthetics. While they’re a K-pop act, their name nods to denim’s evergreen appeal—reinforcing how jeans transcend eras and cultures.

NewJeans debuted August 2022 via ADOR (HYBE), merging Y2K style with minimalist chic. Their name evokes denim’s timeless versatility, linking music, fashion, and cultural resilience.

In Japan, they go by ニュージーンズ (Nyū Jīnzu)—a straight katakana transliteration. This keeps brand identity intact while fitting Japanese phonetics, making merch tags and ad copy flow naturally for local fans.

NewJeans is written as ニュージーンズ (Nyū Jīnzu) in Japanese katakana, preserving pronunciation and ensuring consistent branding across merchandise and promotions.

We’ve dug into fabric origins, influencer tactics, historical context, and financials—giving you the full 360° on Roadster Jeans. If you’re ready to blend style, comfort, and durability in your own line, reach out to DiZNEW. Our team’s 20 years of custom denim expertise can bring your vision to life with low MOQs, premium materials, and precision craftsmanship. Let’s make your next denim standout.